Working with Grosvenor Fish Bar in the Norwich Lanes, to advertise and create an interest in our musical gave another opportunity to promote the show and increased takings in the week of the show. This also worked by doing a promo shot of the actors at the chip shop, getting great social media coverage and promoting their product. I also wanted to use some sci-fi contacts so my son Dominic Jack dressed up as a storm trooper to appeal to those fans - which was also great fun! Do you know it takes 1 hour to get the whole outfit on and off! I also did a tie in with local ice cream providers Ronaldo Ice Creams designing a lid to tie in with each flavour of ice cream and also the musical. This made the ice creams really fun and inviting to the audience.